FMM Growth Engine — Operator Dashboard
DeeperLayersGrowth Engine
Demo · mock data

Next Moves

Point the engine at what matters this week. It drafts; you approve.

3 drafts need review 1 campaign underperforming
What should we work on?

Where things stand

Content queue
3drafts awaiting review
Campaigns
1campaign needs attention

Recent directives

  • Draft a migraine landing pageDone
  • 3 reels on vagus toneIn progress
  • Refresh booking-page copyQueued
How to read the claim tags
ScienceEstablished, cited — verified against literature.
OpinionGeorge's clinical framework — flagged as a stance, not fact.
CaseIndividual, audit-trailed client results.
Per-claim breakdown
"Persistent muscle tightness is often a nervous-system guarding pattern, not a mechanical knot."
Opinion Checked vs Tenet Base ✓
"Under sustained perceived threat, the sympathetic nervous system maintains muscle contraction."
Science Verified · PubMed
"In one client, three sessions restored pain-free rotation after years of guarding."
Case Pending · no cases yet
"Breaking fascia by force can deepen the very guarding you're trying to release."
Science No citation found — blocked
Held out of the draft (no-fabrication rule).

Expand to review the shot list and per-claim breakdown. This reel leads with the "shoulders won't drop" hook and pays it off with autonomic-regulation framing.

Live headline variant for the Google Ads search campaign. Approved and running.

Early draft for the booking page. Sets expectations for a first FMM session — still needs a full claim pass before review.

Google Ads

Trending up
Impressions
12,480
Clicks
214
Spend
$186
Bookings
7

Instagram

Underperforming
Reach
8,900
Saves
132
Profile taps
61
Bookings
2
Reels leading with "no pain, lasting results" beat "deep tissue" language 3:1 on saves.
Proposed nextShift IG hooks to outcome-first framing.
Booking conversions cluster Tue–Wed evenings.
Proposed nextConcentrate ad spend Tue–Thu, 5–8pm.
"Migraine" searches convert above average.
Proposed nextDraft a migraine-specific landing page (feeds the migraine-doctor pilot).
"Functional Muscle Manipulation" reads as descriptive — expect a possible 2(e)(1) refusal; 35+ years of continuous use is the strongest asset.
  • 0
    Check USPTO serial 87493654 · blocks the rest
    Manual lookup at tsdr.uspto.gov
    Blocked
  • 1
    Clearance search (Classes 41 & 44)
    Not started
  • 2
    Decide classes (44 use-in-commerce, 41 intent-to-use)
    Not started
  • 3
    Collect acquired-distinctiveness evidence (35+ yrs since 1989)
    In progress
  • 4
    File via USPTO Trademark Center ($350/class)
    Not started
  • 5
    Examination wait (12–18 mo)
    Not started
  • 6
    Publication → registration
    Not started
  • 7
    Post-registration maintenance
    Not started
  • 8
    Madrid Protocol (international)
    Not started
  • 9
    Watch service
    Not started
Phase 2 — locked. Activates once Phase 1 is stable and the curriculum is far enough along to recruit into.
Read-only spec summary
Audience
Massage therapists, PTs, chiropractors — national.
Voice
Autonomic-regulation science, clinical authority.
Channels
LinkedIn, long-form YouTube, Massage Magazine / ABMP / AMTA.
KPIs
Certification inquiries, watch time — not bookings.

FMM Tenet Base

Seeding from source pages (bootstrap). This engine reads the Book pipeline's output — it doesn't rebuild it.

Bootstrap
Agent 4 · OutlineStructuring tenetsActive
Agent 1 · IngestionSource pages loadedDone
Agent 3 · InterviewerAwaiting outlineIdle
Agent 2 · EvidenceCitation pass queuedPending
Open in FMM Book →